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WEB DESIGN
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COPYRIGHTING
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SUPPORT & SEO OPTIMIZATION
WHAT IS A WEBSITE?
We think the website is an abstract model of a company, person, or service.

In other words, this is an information product made with information technologies such as HTML, CSS, CMS, PHP, MVC, Javascript, webservers and more.

When implementing the website itself, the idea or the primary goal should be clarified:

WHAT IS THE PURPOSE OF THE SITE?

  • for information on the subject of the company's activity, for news, blogs
  • for sale of physical products an e-shop is needed.
  • for selling information products such as online courses, software, and more.
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Most companies use the first idea, which is simply exporting an extended business card in a digital version.

That’s good, but we do not think it’s effective.

WHAT COMPANY SITE FUNCTIONS ARE EFFECTIVE?

  • the site must make the link between the company and potential customers active. It is imperative to use Internet and e-mail marketing, which allows for a meaningful relationship with customers.
  • good copywriting, that is, the texts inside the site are easily readable and intuitive. Attention to the client, the benefits to him, and how his problems can be solved.
  • Attractive design - the idea has to be dressed in "clothes" or a form that the client will enjoy visually. He should have fun looking at your site.

The third quiestion is:

FOR WHO IS INTENDED THE WEBSITE?

For which audience, such as: age, gender, interests, location. The ideal customer should feel that your site is made for him. It will achieve this feeling if all the multimedia capabilities of new technologies are used:

  • the text is targeted to the user and uses targeted keywords
  • to use original high-quality images
  • it's great to use video clips and animation - it will make the user spend more time on your site, engage him and he will be more inclined to leave his information
  • inserting a musical background will add extra emotion to the user

To these recommendations, we would also add:

  • using 3D elements for advertising and product purposes. 3D technology has become so popular these days that we think it is a flaw of its ignorance. With little resources, it creates an entire virtual world with great potential
  • adding interactivity, which now requires a lot of effort, but the technologies are moving in that direction, including artificial intelligence
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The work on a site does not end with its creation. It needs to be effectively maintained and developed, increasing traffic to it through SEO-optimization, advertising and Internet-marketing.